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for: ‘Online Marketing’

7 Website Mistakes Coaches Make Online…and How to Avoid Them

Most coaches realize the importance of having a website to grow their business. But if you’re looking to attract clients, you’ll need more than an online brochure.

In this article, learn the 7 common mistakes coaches make on their websites that either chase people away or invite them to leave.

I’ll also share the 7 things to do instead to make your site irresistible to your ideal client.

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12 Web Design Trends for 2012 – Part 2

In Part 1, we looked at what’s new and/or hot and what’s ancient history. In Part 2, let’s look at web design and marketing trends that are still going strong, as well as what is on the horizon for 2012 and beyond.

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12 Web Design Trends for 2012 – Part 1

Since I wrote “11 Web Design Trends for 2011” a year ago, there have been some interesting changes in web design and online marketing. Some of these trends are “must-have” if your coaching website is to attract clients. Others won’t apply at all. And some are optional.

I’ll comment on each trend to let you know how to best apply it to your online marketing strategy for your coaching business.

In Part 1, we look at what’s new and/or hot and what’s ancient history.

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Branding Secrets for Coaches – How to Stand Out from the Competition and Become a Client Attraction Magnet

If you want to stand out from the competition, the answer may be branding. Most coaches just starting out don’t understand what a brand is and why they need one. So it’s something they put off to do “later.”

In this article, I’ll help you create a branding message to make your marketing easier and services irresistible to potential clients. And if you’ve been struggling with creating your own brand, you’ll find the following tips will help you get unstuck.

Here’s my top 3 branding secrets for coaches and consultants to help you stand out, beat the competition, and attract more high-paying clients.

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Get More Clients – 4 Steps to Creating Irresistible Coaching Programs

You’ve worked really hard on creating a fantastic coaching program. You know that when your clients take action, they are going to get amazing results that will transform their lives. You’re so excited.

You announce your program to the world – in your newsletter, in person, and on your website. And then you wait for the orders or calls to come in. Do you get a flood of responses? Or do you get silence?

In this article, I reveal the 4 critical elements you must have in every coaching program (or offer) to make it irresistible instead of mediocre. These steps are really easy to use once you know what they are.

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